Author Archives:
Journalism – a Dying Craft?
I was disappointed to hear that that despite 37 years’ experience in journalism, Jim Oldfield, the editor of the South Yorkshire Times is paid just £25,500. And according to the UKjournopay study published recently, one in four journalists earn less than £20,000 a year. We recently advertised on the excellent web portal Hold the Front [...]
You Can’t Communicate With Morons
Morons or people exhibiting learned behaviour instilled through the perpetual legacy of decades of people that are poorly educated and lacking in any moral compass? Where are the parents? Same as where their parents were and theirs before them. How can they ever break out of a cycle when parents pass on their lack of [...]
European Political Correctness Gone Mad – Again
This month the European Court of Justice ruled that using underwriting differences between men and women as a way to build a risk profile, and, therefore, arriving at an insurance premium breaches EU rules on equality. This will affect millions of women across Europe from 21 December as premiums rise by as much as 25%, [...]
Max Clifford is not a PR guru
Max Clifford is an extremely successful publicist – he is not a PR guru and it worries me that young people studying PR in this celebrity-crazed world we now live in think that he is a PR idol. Having employed two PR students from the highly acclaimed University of Central Lancashire and Leeds Metroplitan University [...]