<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>Cameron Wells</title>
	<link>http://www.cameronwells.co.uk</link>
	<description>Communications</description>
	<lastBuildDate>Fri, 03 Feb 2012 12:28:33 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	

	<item>
		<title>Playing the name game</title>
		<description><![CDATA[What’s in a name? Well, according to the Public Relations Society of America, an awful lot of needless guff. It seems, due to the ever-changing face of our industry, they feel the need to redefine ‘public relations’ and in so doing, have apparently suffered from a severe bout of verbal diarrhoea. Currently, they are inviting PR [...]]]></description>
		<link>http://www.cameronwells.co.uk/blog/playing-the-name-game</link>
			</item>
	<item>
		<title>Beyond the brand</title>
		<description><![CDATA[While knocking back my morning protein shake (new year, new obsessive compulsive health regime) and scouring the web, I came across this piece on PR Week. A new survey revealed 70 per cent of consumers questioned would avoid buying products if they did not like the parent company. As far as I’m concerned, that’s an encouraging [...]]]></description>
		<link>http://www.cameronwells.co.uk/blog/beyond-the-brand</link>
			</item>
	<item>
		<title>Time for a new broom?</title>
		<description><![CDATA[Is anyone actually interested in the Leveson Inquiry? At this stage, I’m pretty certain the only people actually concerned with the minutiae of this tiresome parade are the journos themselves – and then only because they’re tasked by unimaginative editors with cataloguing every moment Hugh Grant scratched his backside for their morning editions. If I have [...]]]></description>
		<link>http://www.cameronwells.co.uk/blog/time-for-a-new-broom</link>
			</item>
	<item>
		<title>Take pity on the poor PR exec</title>
		<description><![CDATA[So much for an easy life. It’s that time of year when everyone, no matter their age, occupation or location, feels the weight of the world pressing firmly on their shoulders. It’s understandable. After days on end spent cultivating the perfect sofa groove throughout the festive period, the January Blues can bite hard. But before [...]]]></description>
		<link>http://www.cameronwells.co.uk/blog/take-pity-on-the-poor-pr-exec</link>
			</item>
	<item>
		<title>Mellow to the music</title>
		<description><![CDATA[Spotify is a modern marvel. Whatever music you want, whenever you want it. Well, unless you fancy listening to some Beatles or Oasis, which is pretty much the same thing anyway, or some De La Soul &#8211; strangely enough. The absence of everyone’s favourite daisy age rap group from everyone’s favourite music streaming software is [...]]]></description>
		<link>http://www.cameronwells.co.uk/blog/mellow-to-the-music</link>
			</item>
	<item>
		<title>I wanna be adored</title>
		<description><![CDATA[It was torn by equal amounts of nostalgia and guilt after forking out almost 60 quid of my hard-earned cash this morning – all for the privilege of standing in a vast field with 74,999 people next summer. Nostalgia because I still remember the impact the Stone Roses’ first album had on me as an [...]]]></description>
		<link>http://www.cameronwells.co.uk/blog/i-wanna-be-adored</link>
			</item>
	<item>
		<title>Zen and the art of promotional copywriting</title>
		<description><![CDATA[An early afternoon conversation about spirituality, existentialism and the meaning of life (yes I know&#8230; but it is a Friday) got me thinking. Can certain spiritual ideas, concepts or practices be applied to the art of copywriting? Zen thinking, in particular, seemed a good starting point. Is self-realisation and meditation a necessary step in nailing [...]]]></description>
		<link>http://www.cameronwells.co.uk/blog/zen-and-the-art-of-promotional-copywriting</link>
			</item>
	<item>
		<title>Can Apple keep growing?</title>
		<description><![CDATA[When the American president refers to you as a ‘visionary’, you’re blatantly doing something right. That was the exact word used by Barack Obama when commenting on the passing of Apple co-founder and CEO Steve Jobs earlier this week. There’s little left to say about Jobs that hasn’t already been said. As well as having [...]]]></description>
		<link>http://www.cameronwells.co.uk/blog/can-apple-keep-growing</link>
			</item>
	<item>
		<title>Mind my sensibilities</title>
		<description><![CDATA[What on earth will Rihanna do now? It was interesting to read today that Ofcom are cracking down on the broadcast of sexually-explicit before the 9pm watershed so the Barbadian pop star may start to see here exposure limited, so to speak. Now, I’m not some kind of  modern day Mary Whitehouse and I do [...]]]></description>
		<link>http://www.cameronwells.co.uk/blog/mind-my-sensibilities</link>
			</item>
	<item>
		<title>The disappearing manifesto</title>
		<description><![CDATA[While browsing the shelves at my local supermarket last week, I saw something that truly shocked me. Before you ask, no it wasn’t dancing, multi-coloured monkeys with heads like Jammie Dodgers – I still don’t have an igloo what that ad was all about – but something was missing. Picking up a bottle of Scottish [...]]]></description>
		<link>http://www.cameronwells.co.uk/blog/the-disappearing-manifesto</link>
			</item>
</channel>
</rss>

